You may have heard the saying ‘The money is in the list’, but what does that mean?
Basically, if you have a newsletter subscriber list, you can contact your target audience easily, straight in their inbox.
This means they don’t have to remember to visit your site and read your blog and they don’t need to be active on social media to keep up with your latest news, offers and information.
Here at Gloucestershire Web Designs we recommend clients set up an email list using MailChimp – it’s free to begin with, easy to use and we can integrate it seamlessly into your WordPress website.
Here are 5 benefits of email marketing:
Building relationships
It is said that people need to be in touch with you seven times before they will consider buying from you. They need this time to get to know you, like you and ultimately trust you. By having a list you can contact potential clients regularly to build up essential trust and authority.
Return on Investment
The Return on Investment for your newsletter list is impressive. For a few pounds (MailChimp is free for the first 1000 subscribers) you can stay in contact with all your subscribers at the click of a button. In fact email marketing has been shown to be 20 times more cost effective than other forms of traditional marketing.
Easy to track
MailChimp has some pretty impressive and easy-to-use tracking features. You can discover how many people opened your email and which links they clicked on. This provides you with valuable market research to give your subscribers more of what they love.
Higher Engagement
An email delivered to a client’s inbox is personal – it’s not in the public domain, on a website or social media channel. When I send out newsletters I get much more engagement than I do when writing a blog post. People share what is on their minds and the issues they are facing, which helps build that all-important relationship between you.
Exclusive
Everyone wants to be on the inside or a member of that exclusive club. By setting up an email list you can give people insight and tips not shared anywhere else, exclusive offers and invitations to free webinars.
What about you? Is your business ready to enjoy the benefits of email marketing? contact Gloucestershire Web Designs or call us on local rate: 0845 45 99 100 – we’ve got the solution.
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